Creative Director | G-STAR
With more than ten years of communication experience, creative director Pascal Duval has worked full time for denim brand G-Star RAW, communication agencies BSUR Concepting, Iris Worldwide and VBAT and worked freelance for agencies TBWA and Wieden + Kennedy. In 1996 he emerged with a degree in fashion design and landed his first job in the industry at clothing brand G-Sus. In 1998 he co-founded Da Bridge – a store selling anything street-style culture and spent his nights creating flyers for clubs which lead him to the world of advertising. He started as an Art Director at HCM and then moved on as an Design Director at BSUR Concepting in 1999. After BSUR, he founded Le Pas Cool in Amsterdam in 2005 where he delivered project-based communication-concepts, identities, packaging and illustrated works. In 2007, Pascal joined Wieden + Kennedy, Shanghai to work on Nike’s 2008 Olympic campaign and projects
for Chivas Regal and Nokia. After launching Heineken’s STR bottle at Iris, Pascal joined G-Star RAW in 2012 as a creative director and together with his team works on global brand experience, campaign development, digital activation and anything denim. He has directed and designed projects for Nike, MTV, MINI, Sony, Heineken, Levi’s, Greenpeace, Davidoff, O’Neill, VH1, Universal Music, ABN AMRO, Red Bull, Swarovski, Jack & Jones and Wrangler.
He has won various pitches including MINI Global for BSUR, Heineken STR for Iris and ABN AMRO for TBWA. He has recently been awarded for Heineken’s STR bottle design, G-Star’s The Art of Raw campaign and a Grand Prix in Cannes for G-Star’s Raw For The Oceans project with Pharrell Williams.